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Wilson EOQ, with the math
Concept

Inventory carrying cost percentage

Direct answer

Carrying cost percentage i expresses annual holding cost as a fraction of unit cost: H = i * C. SMB default lands in the 20 to 30 percent range for stable goods[1]. Decomposes into capital (5 to 10), warehouse (2 to 5), services (1 to 2), risk (1 to 3), and obsolescence (variable). Mis-estimating i by 3 percentage points moves Q* by about 6 to 7 percent: not catastrophic, because the cost curve is flat near Q*.

Concept
i (carrying cost percentage)

Annual cost of holding inventory, expressed as a percent of unit cost.

i = capital + warehouse + service + risk + obsolescence (sum in percent)
When it matters: Used to derive H inside Wilson. Lets you defend the holding cost component-by-component to a CFO rather than presenting a single opaque dollar number.

Component-by-component build-up

Sensitivity to i

Q* depends on 1/sqrt(i). A 5 percentage-point swing in i (from 25 percent to 30 percent or 25 percent to 20 percent) moves Q* by about 10 percent, and moves total annual variable cost by under 1 percent. This is the famous flat-curve robustness property from Silver, Pyke and Peterson[2].

When to use a higher i

Default i should rise above 30 percent when: (a) cost of capital is elevated (startup borrowing at 12 percent+), (b) obsolescence is built in (electronics, fashion), (c) shrinkage is documented above industry average (high-theft retail). Don’t round up i just to avoid carrying inventory; show the components.